RESUME

Manage five social media accounts, overseeing daily presence, content quality, engagement, and brand consistency. Grew combined following to 40k+ followers, achieving an average of 7,769 accounts reached and 535 accounts engaged per account each month. Gained 20k+ new followers during tenure.

Develop and execute a comprehensive social media strategy from ideation to execution of 20 compelling stories and 12 engaging feed posts per month across five accounts, aligning with the brand's messaging, tone, and visual identity to promote sales and drive increased engagement to website.

Implement influencer outreach strategy to develop and execute experimental and platform-specific content, resulting in increased engagement and brand visibility. Achieving 20% increase in sales and 15% increase in engagement per month through greeting contacts, reposting organic media, and fostering post-collaboration relationships.

Design and implement targeted Facebook Ads Manager traffic campaigns, resulting in 11k-13k unique visitors and 7k-9k site sessions per month. Generating $40,000 in monthly sales over the past year.

Maintain under 30-minute response time for Facebook and Instagram notifications, ensuring prompt customer assistance, positive brand perception, and improved customer loyalty.

Collaborate closely with clients to understand goals, target audience, and brand voice. Develop tailored social media strategies aligned with their objectives.

Conduct thorough research and analysis to gain insights into target audience's preferences, behaviors, and interests, enabling creation of highly targeted and effective content strategies.

Regularly communicate with clients to provide social media performance updates, discuss strategy refinements, and address questions or concerns.